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A revolutionary new all-natural polyol sweetener from Cerestar – the world's leading producer of starch-derived ingredients - now has its own home on the World Wide Web.
Visitors to http://www.eridex.com will find detailed technical information about C*Eridex and how it can be used to formulate low calorie, tooth-friendly confectionery, processed foods and beverages. The site also contains actual application recipes, taking it beyond the 'animated brochure' style of corporate web pages.
Based on glucose, and manufactured using a fermentation process, C*Eridex occurs naturally in many fruits and vegetables. Its near-zero calorie content and unique functional properties have already made it a success in Japan, where it has been on sale since 1993.
Customers can request further sales information through the Web site's fully interactive feedback facility.
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